The famous and long-standing staple of Minneapolis nightlife, First Avenue, attempted this addition adjacent to the 7th Street Entry. The purpose was to cash in on the traffic from the Target Center and Target Field events.
I was there on a Monday, in winter, so this may be taken with a grain of salt, but it was drearily dead. There was a girl, apparently studying something and drinking coffee. (I know when I want to study something and drink coffee, I go to the bar.) A group of ultra-hipster, ganja smoking types discussing world events and a middle-aged couple. That was pretty much it for clientele. The first bar-tender I had (it was shift change), did not know how to make a Jim Beam/Sour (my signature drink). He had to ask how to do it. And then it was waaaaaay too weak. But, the second bartender, more than made up for it by mixing them a bit too strong.
I regret that I didn't have anything to gnosh on there. The menu seemed enticing and naming the drinks and food by the famous songs of well-known local bands was clever. Apparently the menu offerings were concocted by some famous local chef. I regret I am not as familiar with the "rockstar" chefs in our neighborhood, as I am with actual rockstars.
As far as "the look", (Why do I have that Prince song going through my head right now? How apropos?) the finishing materials were super cheap, but where it was supposed to look maybe trendy in an industrial, "green" and minimalist fashion, it just felt cold and uninviting, like the aparment of someone that doesn't plan on sticking around. I wonder how long this place will stick around?
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